A Multidimensional Trust Formation Model in B-to-C e-Commerce: A Conceptual Framework and Content Analyses of Academia/Practitioner Perspectives

Title
A Multidimensional Trust Formation Model in B-to-C e-Commerce: A Conceptual Framework and Content Analyses of Academia/Practitioner Perspectives
Authors
김단종송용일S. BraynovH.R. Rao
Keywords
multidimensional trust formation model; online exchange; B-to-C electronic commerce; content analysis; Semantic network analysis; formation model
Issue Date
2005-08
Publisher
Decision Support Systems
Citation
VOL 40, NO 2, 143-165
URI
http://pubs.kist.re.kr/handle/201004/27452
ISSN
0167-9236
Appears in Collections:
KIST Publication > Article
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