What’s in a Name? : Effects of Category Labels on the Consumers’ Acceptance of Robotic Products
- What’s in a Name? : Effects of Category Labels on the Consumers’ Acceptance of Robotic Products
- 최종석; 곽소나; 강다현; 김준산
- Robotic products; consumer value and acceptance; category labels
- Issue Date
- ACM/IEEE International Conference on Human-Robot Interaction (HRI)
- A study was conducted to investigate the effects of category labels of domestic robots on their consumer acceptance. The authors posited that compared to the label robots, a pre-existent category label such as home appliances would increase the consumers’ evaluation of and purchase intention towards the products. It is suggested that the pre-existent category label helps consumers to perceive the functional values they stand to gain by consuming the product more than the label robots, which is often related to the concepts generated around cultural artifacts. The results of the study confirmed the hypotheses, and further discussions are provided in this paper.
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- KIST Publication > Conference Paper
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