Hong, Ji Hyun Liu, Xiaoxi 2024-01-19T12:31:10Z 2024-01-19T12:31:10Z 2022-07-14 2022-03 1361-9209 https://pubs.kist.re.kr/handle/201004/115511 With the growing awareness of environmental protection, it has emerged as inevitable for ride-sharing platforms to introduce electric vehicles (EVs) and incorporate into the trend of sustainable transportation. To promote the popularization of EVs in the ride-sharing economy, the platforms need to understand uncertainties faced by EV drivers and eco-friendly consumption behaviors exhibited by consumers. With an analytical model that captures the characteristics of ride-sharing participants, this paper examines the pricing mechanism of a profit-maximizing ride-sharing platform operating two ride services, a basic ride service via general vehicles powered by fossil fuel and a green ride service via EVs. We find the optimal price of green ride service under the dynamic pricing contract and the optimal wage under the dynamic wage contract. We show that if there are more consumers than drivers for the green ride service, the optimal solution is independent of the opportunity cost of EV drivers. English Pergamon Press Ltd. The optimal pricing for green ride services in the ride-sharing economy Article 10.1016/j.trd.2022.103205 1 Transportation Research Part D: Transport and Environment, v.104 Transportation Research Part D: Transport and Environment 104 N scie ssci scopus 000818921100014 2-s2.0-85124235003 Environmental Studies Transportation Transportation Science & Technology Environmental Sciences & Ecology Transportation Article ELECTRIC VEHICLE STRATEGIES PLATFORM DRIVERS Green ride services Ride-sharing platform Two-sided platform Pricing Electric vehicles