Cross-Cultural Touch-Based SNS Interface Design for the Elderly

Abstract

A study was conducted to identify the relationship between national culture and design preferences of SNS interface features. Value Survey Module (VSM) 2013 was used to measure the cultural dimensions score between countries. Independent t-test and Spearman's Rho were used to test the hypotheses. This study included a survey with a total of 86 elderly participants, 40 in Korea and 46 in Indonesia. There were significant differences found on the cultural dimensions score. The significant difference was also found on the touch-based SNS interface features rating score and the relationship between the SNS interface features and the underlying cultural dimensions. These results are summarized to provide the ideas for designing touch-based SNS interface for the elderly based on the cultural differences.